Start Ranking Your Website in Search Engine Results!
What is Search Engine Optimization?
The first step when looking for a product or service starts with a search of the internet. Our goal is to help your business get discovered online. To do so your website needs Search Engine Optimization, or SEO services.
SEO is the process of applying various strategies to improve the search rankings of a website so it appears in search engine results. These strategies include performing on-page and content optimization to quality link building. This can be an ongoing and time consuming process, which is why many businesses choose to hire a professional Search Engine Marketing company to run their online marketing campaigns.
SEO takes time to start seeing results, but what makes it’s a good investment is that organic traffic has a much higher ROI than paid search traffic (PPC). The majority of the search engine traffic comes from clicks on listings in organic search results. If your website isn’t ranking on page 1 for your top keywords, you are missing out on potential online revenue..
Professional SEO Services by Verdict Digital Marketing
As with most things in life, SEO requires skilled professionals working your website to get it on the first page of search engines like Google, Bing and Yahoo for keywords that are competitive and drive traffic to your website. Our team of internet marketing specialists uses a number of different approaches to optimize your website and build external links that help search engines understand the company’s website is about.
Despite what you may hear people say, there are no magic tricks behind search engine optimization. Its simply a matter of understanding the fundamentals, staying up on the latest algorithm changes and then using our experience when applying our own best practices. At the end of the day, you are simply trying to present your site to the search engines in a way that shows that your site is relevant and that you are an expert in your field.
SEO is an important part to any digital marketing strategy and with a well-rounded strategy; most any website can see improved rankings. Many factors influence your website’s rankings here are some they we place a lot of importance on:
You can’t rank your website if your house isn’t in order. That’s why if your onsite optimization is not on point, it will be hard to rank. Search engine optimization is all about relevancy, proper site design and site structure, as well as well written and optimized content that attracts visitors.
We plan out a strategy based on your unique business objectives and perform the work that is necessary to ensure that Google and other search engines see your site as increasingly relevant for a subject over time. Most people don’t know how or have the time necessary to execute an internet marketing strategy. That’s why they call Verdict Digital Marketing. Through keyword research, content development and on-page optimization, we drive more business to your website.
- Planning a winning strategy. Starting with a plan that lays out a proper site structure. Site maps need to be complete and duplicate content needs to be removed.
- Keyword research and targeting. We research and find the most searched keywords for your business. Then we assign them to the relevant pages on your website. We find the keywords that drive sales.
- Winning content strategies. Content is king. We optimize the content on your current website and show you the secrets to creating content that will keep customers coming back.
- Competitive Analysis. We find and compare your competitors’ websites and see what it takes for you to compete with them.
Your content plays a large role!
Quality content is at the core of any websites Search Engine Optimization efforts. Creating unique content which is written with your customers in mind, is one of the best ways to increase your ranking. Search engines crawl billions of web pages every month using complex algorithms in order to determine, which sites are going to rank near the top.
While there are a number of factors involved, content is the most important part. Writing content that is relevant and targeted is only the first part. There are several additional optimization steps that need to be performed. Anything from proper coding, optimized Page Title & META tags, listings in quality directories, pages indexed in top search engines, and a sensible keyword optimization will help your website increase rankings.
Search Engine Optimization is an extremely important part of your websites success, but remember, it is not the only thing. Your website must ne able to get its message across, and should not confuse viewers by with “optimized” content for the sake of gaining ranking in search engines. Visitors will see these types of websites more as spam than a legitimate source of information.
There are many websites on the internet that have high rankings, but content does not convert users into sales because its written for search engines not humans. This leads to people visiting the website to click away causing your website to have a high bounce rate. If you receive a lot of traffic, but not many leads, there is a good chance over your site was over optimized.
Finding reputable and authoritative websites on the Internet to promote your business to prospective clients is another important aspect of what we do. Our Internet marketing specialists are experts at finding blogs, local business directories and industry-related websites where there are potential opportunities for your business.
We know how to identify and take advantage of these opportunities.
- Quality linkbuilding. Through industry related websites, local web directories, and citation building we find the most relevant websites to build quality links back to your website.
- Valuable industry citations. We seek out links from various authoritative resources like niche directories.
Results you can measure!
Unlike other types of marketing, Internet marketing is measurable. We analyze data from you site so we can tell what is working and determine ways to enhance our strategy. By taking the necessary time to fully understand your site’s analytics, we can make decisions that provide you with improved results.
SEO is only one piece of the digital marketing puzzle Along with search engine optimization, here are some of our other internet marketing services we use in conjunction with SEO as part of a comprehensive online marketing strategy so we can grow your business:
Talk to Our SEO Experts and See What Verdict Digital Marketing Can Do
We are experts in SEO, but we also do a great job with setting realistic expectations for your SEO campaign. We’re not going to promise our clients unrealistic results. Instead when we create our proposal and offer you various option, we let you know what you can expect based on our past experience.
In fact, there may be times when we perform an Online Marketing Campaign Audit to determine whether SEO should be the main focus instead of using other marketing channels. We want you to be satisfied with the results, and that’s why we will let you know what it will take to achieve them.
We believe in doing the right things when it comes to Search Engine Optimization and our clients. With thousands of internet searches leading to our clients websites, what we do works. We use ethical tactics – not spam tactics! Give us a call, or contact us online to discuss your websites online marketing needs.